12th Habanos Festival

General Program

Sunday 21/02
10:00-16:00 hrs. Registration at the Havana International Conference Center.
Monday 22/02
09:30 hrs. Press Conference. Submission of the Press Dossier. XII Festival. *(Room 3 International Conference Center)
10:00-16:00 hrs. Registration at the International Conference Center.
10.30-17.00 hrs. Preliminary Habanosommelier. (Room 5, by invitation)
14:00 hrs. Inauguration of the Fair-related Exhibition.
14.30 hrs. Preliminary: Habanos/Tequila Alliance. (Room 6, by invitation)
19:00 hrs. Welcome Evening. Gran Teatro de la Habana. Presentation of launches 2010
Exclusive concert of Maestro Chucho Valdés and guest musicians.
Welcome Cocktail: Carpentier Room of the Gran Teatro de la Habana.
Tuesday 23/02
07:00-16:00 hrs.

Visit to Vuelta Abajo plantations, Pinar del Río.

Free evening.

Wednesday 24/02
10.00-10.30 hrs.

Inauguration of the International Seminar.

Main commercial results of Habanos S. A. in 2009. Novelties 2010.

Mr. Manuel García Morejón, Commercial Vice-president Habanos S.A. (Room 4)

10.30-11.15 hrs. Master conference: “How to date Habanos boxes? “ by Mr. Simon Chase (Room 4).
11.15-11.45 hrs. Coffee Break
11.45-13:15 hrs.

Master class on the technique of rolling a Habano totally by hand. How to make a Laguito No.2?

Conducted by Mr. Arnaldo Ovalles,
Director of El Laguito factory. (Room 3).

13:15-14:45 hrs. Lunch at “El Bucán” restaurant.
15:00-16:30 hrs. “Flavors and aromas”: For the enjoyment of combinations of Habanos with coffee, Armagnac, Brandy, Cuban rums and other products.
20:00 hrs.

Evening: “Women in Habanos”.

Presentation of a new size specially dedicated to women.

Museo de Bellas Artes (Museum of Fine Arts).

Thursday 25/02
09:00-12:00 hrs. Visit to Habanos factories La Corona and El Laguito
12.30-14.00 hrs. Lunch at “El Bucán” restaurant.
14.00-15:00 hrs. Panel: Habanos-Vintage.
Conducted by Mr. James Suckling. (Room 4)
15:00-16:30 hrs.

Final Alianza Habanos/Tequilas.

Conducted by Mr. Adargelio Garrido, Habanos S.A. and the Tequila Regulatory Council (Room 3)

17:30 hrs. Private screening of “Cosi” with the presence of the Director Christopher Menaul, the producer Stephen Evans and the actresses Sarah Brightman and Mia Maestro.
20:00 hrs. Dinner offered by ICT (by invitation).
Friday 26/02
10.00-11:30 hrs. Final of the Habanosommelier Contest (Room 3)
11:30-12:30 hrs. Master Conference: “The Spirit of Smoke. A Taino Ritual for Cohiba” by historian José Antonio García, researcher from the “José Martí” National Library of Cuba. (Room 4).

Festival closing ceremony. (Room 4)

Awarding of Prizes:

  • Best stand by category.
  • Winner of the Habanosommelier Contest
13:00 hrs. Farewell lunch at “El Bucán” restaurant.
20:00 hrs.

Gala Evening dedicated to Cohiba and its new line.


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