19th Habanos Festival



Spanish, English, French, German and Russian

Sunday 26th/02

10:00-16:00 hrs. Registration. Palacio de Convenciones (Convention Center).

Monday 27th/02

09:00-16:00 hrs. Registration. Palacio de Convenciones (Convention Center).
10:00-11:00 hrs. Press Conference. Press dossier and other communication materials.Palacio de Convenciones.* (Room 3)
11:00-17:00 hrs. International Habanosommelier Preliminary Contest.** (Room 5)
14:00 hrs. Opening of the Trade Fair.
19:30 hrs. Welcoming Evening dedicated to H. Upmann Sir Winston Gran Reserva Cosecha 2011. Cocktail at Club Habana.
Tuesday 28th/03
09:00-16:00 hrs. Registration. Palacio de Convenciones (Convention Center).
07:00-17:00 hrs. Visit to the tobacco plantations in Vuelta Abajo, Pinar del Río.
09:30-17:00 hrs. International Habanosommelier Contest Follow-up.** (Room 5)
Wednesday 1st/03
09:30-09:45 hrs. International Seminar Opening. Palacio de Convenciones (Convention Center). (Room 4)
09:45-10:30 hrs. Master Conference: Habanos & Arts: “H. Upmann: A connoisseurs’ brand”. (Room 4).
10:30-11:00 hrs. Coffee Break
11:00-12:15 hrs. Master Class on rolling technique “Totalmente a mano” (Totally handmade).The making of a Habano “Parejo” with “cabeza tumbada”. (Room 1).
12:30-14:00 hrs. Lunch. “El Bucán“ Restaurant
14:15-15:45 hrs. Master Conference: “History, present and future of the brand Quai D’Orsay” (Room 4).
16:00-17:00 hrs. Habanos Alliance* (Room 1).
19:30 hrs. Evening dedicated to the Quai D’Orsay brand. El Laguito Protocol Hall.
Thursday 2nd/03  
09:00-12:00 hrs. Visit to the Habanos Factories.
12:30-14:30 hrs. Lunch. “El Bucán” Restaurant.
14:30-15:30 hrs. Contest “The longest ash” (Room 3)
15:45-16:45 hrs. Master Conference. “The art of combining leaves (wrapper, binder and filler leaves)”.** (Room 4). 
16:45-17:45 hrs.  Habanos Moments: Habanos pairings with Cocktails, gastronomy, etc. (different rooms) **
Friday 3rd/03  
 9:30-10:30 hrs.  Closure of the International Habanosommelier Contest. Palacio de Convenciones. (Room 3).
10:30-11:00 hrs.  Coffee break
11:00-12:00 hrs. Master Conference. “Montecristo Brand, its Lines, for all tastes”. (Room 4)
12:00-13:00 hrs. Closing of the Seminar and Trade Fair. (Room 4)
Awarding Ceremony:
  • Best stand by categories.
  • Winner of the International Habanosommelier Contest.
 13:00 hrs. Farewell Lunch. “El Bucán” Restaurant.
 19:30 hrs. Gala Evening dedicated to Montecristo and its new Línea 1935. Traditional Humidor Auction. PABEXPO, Room C.

pdf-iconDownload Program (PDF)

* For the Accredited Press and Exclusive Distributors

** Invitation required


Due to the actual capacity of the rooms where the activities of participation will take place (matching, cigar-rolling class, etc.), the access to that places will be limited and only will be possible by presentation of the corresponding ticket.

More information and bookings on activities:

General information: registrofestival2017@habanos.cu

Sra. Amaralis Bersagui Oviedo. Dirección de Marketing Operativo,  Habanos, S.A.

Email: a.bersagui@habanos.cu

Sra. Yamilet Emanueli Rodriguez. Dirección de Marketing Operativo, Habanos, S.A.

Email: yemanueli@habanos.cu

Press Contact:

Sra. Daymí Difurniao Rodríguez. Dirección de Marketing Operativo, Habanos, S.A. 

Email: ddifurniao@habanos.cu