NEWS

20 years of Habano’s presence in China

Last october 30th, 2020, it was celebrated in Beijing the 20th Anniversary of Habano sales in China, by its Exclusive Distributor Infifon HK Ltd.

The event gathered around 50 people, among them, enthusiasts , entrepreneurs from China and Cuba. High-level officials of the State Tobacco Monopoly Administration of China (STMA), headed by Mr. Han Zhanwu, Vice-President of STMA, as well as China’s National Tobacco Company, China Tobacco International, and other officials from China Duty Free Group, Beijing Surise Duty Free and Beijing Diplomatic Duty Free Shop.

The words of recognition for the joint work between and Infifon HK Ltd. On behalf of the Habano were given by Carlos Miguel Pereira, H.E. Ambassador of Cuba in China, highlighting China Tobacco’s support during all those years.

Attendees were also able to hear, through a video release, the words devoted to this anniversary by Habanos S.A. Commercial Vice President, Leopoldo Cintra González and Development Vice President, José María López Inchaurbe, which highlighted the importance of the Asian market for Habanos (the second most important market in the world for Habanos in 2019) and the importance of collaboration and leadership of those present there for a future of success.

During the evening, all participants had the opportunity to enjoy a welcome cocktail and a typical Cuban lunch, which included a delicious chocolate dessert simulating a Habano, as well as excellent Habanos from H.Upmann and Hoyo de Monterrey brands.

The official Denominación de Origen Protegida (D.O.P.), or Protected Denomination of Origin used only to describe the most outstanding brands of cigars, which are manufactured in Cuba to the most exacting standards established by the Regulatory Council, from tobaccos grown only in particular areas of the island that are also protected as Denominations of Origin. In English the word translates as Havanas, which are widely considered to be the best cigars in the world.
The Havana-based company, jointly owned by the Cuban industry and the British Imperial Tobacco Group, which markets all 27 Habanos brands worldwide.