La Casa del Habano 20th Anniversary in Hong Kong

 In 1998, , an international franchise store concept from opened its door in the lobby of the Sheraton HK Hotel & Towers. This was the 4th shop opened by the Pacific Cigar Company and we aimed to bring the best Cuban cigars to the aficionados in Hong Kong.

On 24th April 2018, the P&L Club members were invited to celebrate the 20th Anniversary of the shop. Even though the party officially started at 7.00pm, most of the guests arrived as early as 6pm just to have a smoke before the celebration.

A welcome speech was given by Mr Dag Holmboe, CEO of the company, followed by Mr Rolf Weissenfluh, Executive Assistance Manager, Food & Beverage from Sheraton and Mr Darren Hosie, Whisky Ambassador from Pernod Ricard.

Throughout the event, we served some exquisite canapes for this occasion prepared by the Sheraton Hotel and whiskies from Aberlour, Glenlivet and Longmorn. H Upmann Connoisseur B, exclusive product for La Casa del Habano and Habanos Specialists, was one the offered this time, then attendees also got the chance to try the new Montecristo Habano, the Montecristo Dumas Línea 1935.

We had a cake cutting ceremony and a spectacular cake shaped like the La Gloria Cubana 25 Anniversary Humidor was served before the party ended. Nonetheless we had our traditional raffles where 10 lucky winners went home with some cigars, accessories and whiskies. We would like to thank all of our members for their support for the last 20 years and we will continue to bring the best Cuban cigars to our shop.

La Casa del Habano is the name of a network of retail cigar stores franchised by Habanos s.a. There are over 140 La Casa del Habano stores throughout the world on five continents. A full list can be found on the franchise's global website at
The Havana-based company, jointly owned by the Cuban industry and the British Imperial Tobacco Group, which markets all 27 Habanos brands worldwide.
The official Denominación de Origen Protegida (D.O.P.), or Protected Denomination of Origin used only to describe the most outstanding brands of cigars, which are manufactured in Cuba to the most exacting standards established by the Regulatory Council, from tobaccos grown only in particular areas of the island that are also protected as Denominations of Origin. In English the word translates as Havanas, which are widely considered to be the best cigars in the world.