Successful celebration of X Habanos Day in Portugal

The X Habanos Day was celebrated with great success in Portugal on November 16, 2019. Organized by the Cuban Embassy in this country, once again took place in the elegant restaurant Espaço Montes Claros Lisbon Secret Spot in Monsanto, Lisbon. It was especially dedicated to remembering the most relevant moments of the previous events, to the cigars and the 500th. Anniversary of the foundation of the city of Havana.

The event received more than 200 people, among professionals and lovers of Habanos and opened its doors with the welcoming words of the Cuban Ambassador in Portugal, Excma. Mrs. Mercedes Martínez Valdés, followed by Mr. Pedro Ramos Rocha, General Director of Empor S.A., and with the presence of Mrs. Maritza Carrillo, Director of Comercial Iberoamericana S.A. and Mr. Oscar Ricote, Quality Director of Corporación

During Habanos Best Memories, the first activity of the afternoon, the participants were honored with the Regional Edition for Portugal in 2014, Juan López Chiado 1864 (Vintage), very much sought at that time. The session included an emotive journey of the most relevant moments of the previous editions of this Cuban party, conducted by Mr. Pedro Rocha. Mrs. Lígia Marques, Wine Educator for Sogrape Vinhos, presented Sandeman Tawny 10 years old, Sandeman Tawny 20 years old, Sandeman Tawny 30 wines years old, Sandeman Tawny 40 years old, in an extraordinary quality tasting program. The drinks were harmonized with the Paio do Cachaço, Paio do Lombo and Paiola de Porco Preto do Campo SEL products, presented by Salsicharia Estremonense S.A.

Habanos Alliance, an expected activity by the participants, presented Trinidad Vigía, a Habano selected for pairing with the whiskeys Benriach 10 years old, Glendronach 12 years old, Glenglassaugh Revival and Glenglassaugh Torfa. The products were presented by Mr. Pedro Rocha and Mr. André Alves, Brand Ambassador of Sogrape. During this session, Mr. Oscar Ricote presented an excellent conference about the different stages of production of the Habanos cigars which caused wide interest and the ovation of the grateful public.

Afternoon sessions were closed with the expected competition The longest ash. The contest´s protagonist was the surprising vitola Culebras of Partagás brand, singular Habano specially produced for shops, accompanied by the exquisite Cuban rum Havana Club Selección de Maestros, in a dynamic tasting conducted by Mr. Pedro Rocha. During the competition, participants were able to know the new products launched by in the XXI Festival del Habano, presented by Mrs. Alejandra González, Marketing Director of EMPOR S.A.

During the Cocktail that precede the Gala Dinner, guests could taste the Limited Edition 2018 H.Upmann Propios along with Mojitos and Canchánchara offered by Havana Club, Quinta da Romeira Esp. Brut 2015, Gin N3 and Sandeman Tawny 20 years old.

During the Gala Night, guests were offered with the Habano Leyenda, the most elegant vitola of Montecristo Línea 1935. Drinks of renowned brands and the contagious rhythms of the Cuban traditional music, were accompanied with the excellent dinner in an evening that lasted until after midnight.

It was an unforgettable night where the winners of the sessions held were awarded and the host of the event highlighted the presence and support of the Sponsors: Sogrape, Havana Club, Imacustica, Torres-Joalheiros, Guamá-Havanatur, SEL, Delta Q, Santogal Concessionário BMW, Revista dos Vinhos, Revista Mais Alentejo, Revista Forbes, Habanos, S.A. and Espaço Montes Claros.

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The official Denominación de Origen Protegida (D.O.P.), or Protected Denomination of Origin used only to describe the most outstanding brands of cigars, which are manufactured in Cuba to the most exacting standards established by the Regulatory Council, from tobaccos grown only in particular areas of the island that are also protected as Denominations of Origin. In English the word translates as Havanas, which are widely considered to be the best cigars in the world.
The Havana-based company, jointly owned by the Cuban industry and the British Imperial Tobacco Group, which markets all 27 Habanos brands worldwide.
La Casa del Habano is the name of a network of retail cigar stores franchised by Habanos s.a. There are over 140 La Casa del Habano stores throughout the world on five continents. A full list can be found on the franchise's global website at
The Havana-based company, jointly owned by the Cuban industry and the British Imperial Tobacco Group, which markets all 27 Habanos brands worldwide.