NEWS

Habanos introduces Julieta, the new vitola dedicated to women

 

Julieta_de_Romeo_y_Julieta

  • The new Romeo y Julieta’s vitola honors women and was introduced during the Women in the Habano Evening.
  • Julieta is the second vitola brought in by Habanos, S.A. after Wide Churchills, tasted in the Welcome Evening.
  • The Festival will end tomorrow with the most awaited launch of the year: Cohiba Behike, the most exclusive line ever launched by Habanos to the market.

Havana, 25th February 2010.- A thousand of privileged habanos enthusiasts from 70 countries have already tasted the second vitola presented this year in the most important event in the tobacco cigar world, the Habanos Festival: Julieta.

A Habano wich pays tribute to women and their essential role in the history and the present development of the Habano in all its stages, from the tobacco growing, its processing into cigar to enjoyment of this product as consumer, accomplice and ally of the habano.

Gran_Teatro_La_Habana

This launch took place during the Women in the Habano Evening, a gala celebrated in the Museo de Bellas Artes at Havana that gathered very important women and world personalities of tobacco growth, production and commercialization; as international celebrities from arts and culture.
Julieta is an aromatic vitola with excellent burn, and of slender band gauge and standard length (33 band gauge x 120 mm length), such characteristics make it attractive, providing a pleasant experience when being smoked. Manufactured with tobacco from Vuelta Abajo, the best tobacco region of Cuba and the world, Julieta puts together the characteristics of a Habano to be enjoyed in short periods of time, following the life rhythm of today’s women, sophisticated and active. The pack in which it is presented has been exclusively designed for this vitola, reproducing the colors and logo of the Romeo y Julieta brand, but with a modern touch of rounded borders that makes it very practical and easy to carry.

Chucho_Valdes_Mariza

Wide Churchills, also Romeo y Julieta brand, starred the Welcome Evening which took place in the Gran Teatro de La Habana and had the very special acting of Chucho Valdés, accompanied by his friends the Brazilian Latin Grammy winner, Ivan Lins and Portuguese singer, Mariza. This gala also counted world personalities from film industry, cultura and sports as Oscar winner producer, Stephen Evans, film director BAFTA winner, Chris Menaul, and the recently winner of the 2010 Dubai’s Golf Open, Miguel Ángel Jiménez, all of them passionate Habanos lovers.

Plantaciones

As well and into the Habanos Festival activities program, on this Thursday, February 25th, will be held the worldwide premiere of the British film Cosi, which main character is actress Sarah Brightman, that will be introduced by its producer, Stephen Evans, its director, Chris Menaul and the amazing actress Mia Maestro.
Habanos, S.A. has kept Cohiba Behike till the Gala Evening. This is call to be the most exclusive line of the most prestigious tobacco brand in the world, which incorporates for the first time the “Medio Tiempo”, a leaf that just grows in specific sun-grown tobacco plants which attributes to the cigar exceptional character and flavor. The new line, which will be produced each year in extremely limited quantities, will be tasted by the privileged event attendants.

Clase_Torcido

Following with the Festival activities program, on Tuesday took place the traditional plantations visit, that shown some of the best tobacco farms of Vuelta Abajo, in Pinar del Río. This year were visited the lanyards of three renowned Cuban farmers: Laudelina Pozo Leal, María Luisa Álvarez Alfonso and Yohanis Díaz Castillo. On Wednesday was celebrated the master class of habano cigar rolling totally by hand, which has a great interest among the participants. This time, the master class was conducted by Mr. Arnaldo Ovalles, director of El Laguito factory, in which are made the prestigious Cohiba cigars.

Habanos s.a., world leader in the premium cigar market, sells Habanos in both Cuba and the rest of the world. To this end it has an exclusive distribution network, with presence in more than 150 countries across the five continents. Habanos s.a. currently distributes a range of products under 27 brand names, including CohibaMontecristoRomeo y JulietaPartagásHoyo de MonterreyH. UpmannPunchSan Cristóbal de la HabanaTrinidad and Bolívar.