NEWS

HABANOS, S.A. PRESENTS THE WORLD PREMIERE OF HOYO DE MONTERREY PRIMAVERAS IN CELEBRATION OF CHINESE NEW YEAR

The Pacific Cigar Co. LTD and Infifon Hong Kong Limited, exclusive distributors of Habanos, S.A., together present this new vitola in a unique event that combines in person and virtual formats.

The new vitola Primaveras de Hoyo de Monterrey (48 ring gauge and 167 mm length), has been specially selected for this limited production dedicated to the spring festival of the Chinese lunar year, inaugurating the Year of the Ox.

Havana | January 12th, 2021

, through its exclusive distributors The Pacific Cigar Co. LTD (PCC) and Infifon Hong Kong Limited, presents its new Primaveras de Hoyo de Monterrey (48 ring gauge x 167 mm length) in an exclusive event. This vitola has been specially selected by Habanos, S.A. to commemorate the spring festival of the Chinese lunar new year, this year the “Year of the Ox”.

The Primaveras de Hoyo de Monterrey vitola will have a limited production, but will be available in all markets. This vitola is presented in a special box of 18 Habanos made “con – Totally Handmade with Long Filler– after a careful selection of the wrapper, filler and binder leaves from the prestigious  * area, in the region of *, Cuba*. Its mild strength is one of the brand’s distinguishing features, and Hoyo de Monterrey Primaveras will be a good option for the most expert smokers of what is considered the world‘s best tobacco.

The presentation event will take place on January 13th and will be attended by around 200 guests, who will have the opportunity to enjoy this launch live. The event will combine in person and virtual formats, as has been the practice in recent months, and will be attended by the Vice Presidents of Habanos, S.A. Leopoldo Cintra González and José María López Inchaurbe.

Hoyo de Monterrey is one of the most prestigious brands of Habanos. Its origin goes back to the plantation of the same name located in San Juan y Martínez*, in the heart of Vuelta Abajo*, without a doubt one of the most famous plantations (fertile lands) symbolizing the richness of the Cuban lands where the considered world’s best tobacco is grown. All of the brand’s vitolas are made “Totalmente a Mano con Tripa Larga”– Totally Handmade with Long Filler-, with leaves from the region of Pinar del Río*, in the Vuelta Abajo area*.

The Pacific Cigar Co.

The Pacific Cigar Co. LTD (PCC) and Infifon Hong Kong Limited, are the exclusive distributors of Habanos, S.A. for the Asian region. They have more than 50 stores in Asia Pacific and China, with 32 stores in the region, 2 in China, 2 in Canada and 21 additional stores run by their partners in Asia.

*(D.O.P) Protected Appellations of Origin

The Havana-based company, jointly owned by the Cuban industry and the British Imperial Tobacco Group, which markets all 27 Habanos brands worldwide.
A word with many meanings. In Cuba it refers to the size and shape of a cigar (vitola de galera factory name, vitola de salida market name) and also to a particular size of cigar in an individual packing. In Spain it means a cigar band or ring (vitolfilia cigar band collecting). To some it has an almost spiritual meaning encapsulating every aspect of their cigar of choice.
Totally by hand. A description created in Havana to differentiate between Cuban methods of making cigars by hand from the semi-mechanised metods used elsewhere that can legally be described as "Hecho a Mano" or "Hand Made".
Long filler. Filler that is made from full-length tobacco leaves.
The finest tobacco-growing land in the world, Vuelta Abajo is the main source of tobacco for Habanos, and the only zone that grows all types of leaf: wrappers, fillers and binders. A Protected Denomination of Origin.
The name of the region that embraces all of the important growing zones in the west of Cuba, and the name of the provincial capital. A Protected Denomination of Origin.