NEWS

Habanos, S.A. presents its world preview of the Romeo y Julieta Maravillas 8, an exclusive edition to celebrate the chinese new year

  • The Romeo y Julieta Maravillas 8 is the vitola selected by Habanos, S.A. to commemorate the 2020 Chinese Spring Festival.
  • Pacific Cigar Co. and Infifon HK Ltd. exclusive Habanos, S.A distributors, presents this new vitola on 13th and 14th of November in Hong Kong.

through its exclusive Asia distributors, Pacific Cigar Co. and Infifon HK Ltd., presents its new special production, Romeo y Julieta Maravillas 8 (55 ring gauge x 155 mm length), to commemorate the coming Chinese New Year. A chosen exclusively to celebrate this event with a limited edition.

This launch is released in a unique case designed exclusively for the occasion that features the special engraving of a rat, the next Chinese New Year’s animal sign. This is an 8-unit box of Habanos made con “- Totally by hand with Long Filler, after a careful selection of wrapper, filler and binder leaves from the * area, in the * region, considered to be the best tobacco-growing land in the world. Romeo y Julieta Maravillas 8, with its “vitola de galera” – factory name- Maravillas No. 3”, was used in a in 2012 under the Montecristo brand with a very warm welcome in international markets.

The presentation will take place at two different events on 13th and 14th of November at The Kerry Hotel in Hong Kong. On each day, the 120 guests attending will not only taste, first hand, this classic medium-strength Habano with a balanced and aromatic blend, but will also enjoy privileged views of the city’s port. This hotel had already hosted a Habanos launch with the presentation of the Bolivar Soberano held last year.

China is an expanding market for Habanos, S.A., since, during 2019, it has become the second most important market for the company, only behind Spain. This is a country that can boast of having 5 Cohiba Atmosphere venues and 5 La Casa del Habano stores (including mainland China, Hong Kong and Macao).

The Romeo y Julieta brand, born in 1875, takes its name from the literary tragedy of the same title by the English writer William Shakespeare. Winston Churchill was one of the brand’s most devoted smokers and since his visit to Havana in 1946, his name has been used in some bands and the brand’s best-known vitola was named after him: Romeo y Julieta Churchills.

The Pacific Cigar Company Limited (PCC) and Infifon HK Ltd. are the exclusive distributors for the Habanos, S.A. for Asia Region. Between both, have more than 50 retail stores across Asia Pacific and China, with 32 shops in the region, 2 shops in China, 2 shops in Canada and an additional 21 shops by its partners in Asia.

*Protected Appellations of Origin

The Havana-based company, jointly owned by the Cuban industry and the British Imperial Tobacco Group, which markets all 27 Habanos brands worldwide.
A word with many meanings. In Cuba it refers to the size and shape of a cigar (vitola de galera factory name, vitola de salida market name) and also to a particular size of cigar in an individual packing. In Spain it means a cigar band or ring (vitolfilia cigar band collecting). To some it has an almost spiritual meaning encapsulating every aspect of their cigar of choice.
Totally by hand. A description created in Havana to differentiate between Cuban methods of making cigars by hand from the semi-mechanised metods used elsewhere that can legally be described as "Hecho a Mano" or "Hand Made".
Long filler. Filler that is made from full-length tobacco leaves.
The finest tobacco-growing land in the world, Vuelta Abajo is the main source of tobacco for Habanos, and the only zone that grows all types of leaf: wrappers, fillers and binders. A Protected Denomination of Origin.
The name of the region that embraces all of the important growing zones in the west of Cuba, and the name of the provincial capital. A Protected Denomination of Origin.
Limited Edition. Special productions of Habanos made annually using fillers, binders and wrappers aged at least 2 years before the cigars are made. The wrappers come from the top leaves of the shade-grown (tapado) tobacco plant, which are darker in colour. Boxes can be identified by an extra black and gold seal indicating that they contain Limited Edition Habanos and the year in which they were released. Each Habano is dressed with an extra band giving the same information.