NEWS

HABANOS S.A. PRESENTS THE WORLD PREMIERE OF H. UPMANN CONNOSSIEUR NO.2 IN BERLIN

Fifth Avenue Products Trading-GmbH, the exclusive distributor of Habanos for Germany, Austria and Poland, presents this launch at an event that combines a face-to-face format with virtual attendance.

Upmann Connossieur No.2 (51 ring gauge and 134 mm length) incorporates the 51 ring gauge into the portfolio of the brand and Habanos, S.A. for the first time.

., through its exclusive distributor for Germany, Austria and Poland, Fifth Avenue Products Trading-GmbH, presents the new H. Upmann Connossieur No.2 (51 ring gauge and 134 mm length) for the first time in a world premiere.

This launch is presented in a natural wood sliding box with glassine paper and Sandra ribbon and consists of 25 cigars made con – Totally Handmade with Long Filler-, following a careful selection of the wrapper, filler and capote leaves from the *  region, where the considered  world’s best tobacco is grown.

With this new vitola, H. Upmann is incorporating the 51 ring gauge into the brand for the first time, as well as into the Habanos, S.A. portfolio. This Habano with its similar format and light strength, joins the standard portfolio to enrich the Línea Connossieur * which has achieved great success and recognition within the brand.

The presentation of H. Upmann Connossieur No.2 will take place on November 24th at the Sage restaurant, located in a restored post-industrial building in the city of Berlin, by the river Spree. This is a hybrid event that combines the interviews and tastings in the face-to-face format, with a virtual element where virtual attendees will be able to interact with those present by asking questions, sending voice messages or through the group chat. A total of 350 online attendees are expected to participate.

Through this event, attendees will have the opportunity to participate simultaneously in the first exclusive tastings of the new H. Upmann Connossieur No. 2. Each participant will be given a “welcome pack” which includes an H. Upmann Connossieur No.2 in a tube, matches, cigar cutters, miniature ZIEGLER drinks, chocolate from the German brand Sabine Dubenkropp and information on the launch.

Upmann is one of the oldest brands of Habanos. It was created in 1844 by the Upmann brothers, who have managed to keep their brand alive until today, being considered an example among the most refined Habanos with a light to medium strength. Quality is one of the brand’s most characteristic elements, demonstrated by the gold medals that adorn its image, obtained by the brand in no less than eleven international fairs during the 19th century. All of the  H. Upmann Habanos are made “Totalmente a Mano con Tripa Larga”- Totally Handmade with Long Filler– with selected leaves from the Vuelta Abajo area*, in the region of *, Cuba*.

*Protected Appellations of Origin

The Havana-based company, jointly owned by the Cuban industry and the British Imperial Tobacco Group, which markets all 27 Habanos brands worldwide.
A word with many meanings. In Cuba it refers to the size and shape of a cigar (vitola de galera factory name, vitola de salida market name) and also to a particular size of cigar in an individual packing. In Spain it means a cigar band or ring (vitolfilia cigar band collecting). To some it has an almost spiritual meaning encapsulating every aspect of their cigar of choice.
Totally by hand. A description created in Havana to differentiate between Cuban methods of making cigars by hand from the semi-mechanised metods used elsewhere that can legally be described as "Hecho a Mano" or "Hand Made".
Long filler. Filler that is made from full-length tobacco leaves.
The finest tobacco-growing land in the world, Vuelta Abajo is the main source of tobacco for Habanos, and the only zone that grows all types of leaf: wrappers, fillers and binders. A Protected Denomination of Origin.
The name of the region that embraces all of the important growing zones in the west of Cuba, and the name of the provincial capital. A Protected Denomination of Origin.