NEWS

Trinidad La Trova, Habanos, S.A. world presentation in Asia Pacific

  • Habanos, S.A. introduces this new release together with The Pacific Cigar Co. LTD., its exclusive distributor in Asia Pacific
  • This product, exclusively designed for “La Casa del Habano” stores, is showcased simultaneously in 8 retail establishments in several cities of the Asia Pacific region

Habanos, S.A. together with its exclusive Asia Pacific distributor The Pacific Cigar Co, LTD. launches Trinidad La Trova (52 ring gauge x 166mm length), an innovative and exclusive production designed especially for the “La Casa del Habano” network of specialist stores.

Trinidad La Trova (52 ring gauge x 166mm length) is made ​​” con ” – Totally Handmade with Long Filler – and their leaves are specially selected from the * region in *, Cuba*, the best land in the world for growing tobacco. To manufacture this product, expert Cuban torcedores –cigar rollers– work painstakingly to create a meticulous and exquisite cigar that meets the expectations of the most discerning and demanding smokers.

Trinidad is the brand that pays tribute to the town of Santísima Trinidad, a unique place located on Cuba’s south coast, declared a World Heritage site by UNESCO. The brand was made available to smokers around the world in 1998, always in very small quantities. Later on, Trinidad changed its brand image to modernize it and align it with the extraordinary quality of its Habanos. Today, these premium cigars are manufactured at the Francisco Donatién Factory in Pinar del Río*, the region renowned for producing the world’s best tobacco.

This new release is an unprecedented vitola in the brand (“Cañonazo Especial”), only used previously in the 2011 Limited Edition, Cohiba 1966. With this world presentation, the Trinidad brand continues to show a clear commitment to strengthening its range of heavy ring gauge Habanos, joining its other two offerings, Trinidad Vigía (54 ring gauge x 110 mm length) and Trinidad Topes Edición Limitada 2016 (56 ring gauge x 125 mm length).

The Habanos, S.A. global launch forms part of its strategy of offering each year new and exclusive products available only at La Casa del Habano, the network of retail stores under franchise specialising in the sale of Habanos. These exclusive establishments provide the most discerning smokers the chance to enjoy the universe that surrounds these prestigious cigars and stand out for offering the best personalized service, where Habanos enthusiasts can purchase and experience unique tastings in elegant meeting spaces. Currently, there are more than 145 luxury stores, present in 65 countries.

The world presentation of the Trinidad La Trova (52 ring gauge x 166mm length) will be held simultaneously in 8 different points of sale. More specifically, in seven Casa del Habano stores located in Bangkok and Chiang Mai, in Thailand; Hong Kong, Macao and Taipei, in China; Kuala Lumpur in Malaysia; and Tokio in Japan. But also at the Cohiba Atmosphere space in Bangkok.

For more information regarding the Trinidad brand, La Casa del Habano specialist stores or the Cohiba Atmosphere space, please see:

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Corporación Habanos, S.A.

is the world leader in the commercialization of premium cigars both in Cuba and the rest of the world. It has a network of exclusive distributors present in five continents and in over 150 countries.

Habanos, S.A. commercializes 27 Premium brands made ¨ ¨-Totally Handmade – under the Protected Appellations of Origin (A.O.P.), including important brands such as Cohiba, Montecristo, Partagás, Romeo y Julieta, Hoyo de Monterrey and H. Upmann, among others. After over 200 years, Habanos continue to be made Totalmente a Mano  – Totally Handmade and have been a benchmark for the entire world ever since.

*Protected Appellations of Origin

For more information about Habanos, S.A.: www.habanos.com
  https://www.instagram.com/habanos_oficial/
  https://twitter.com/Habanos_Oficial
  https://www.youtube.com/channel/UCstGLy96wdZG7eCM4855_DA

 

Habanos, S.A.: Daymi Difurniao  ddifurniao@habanos.cu Phone: 5372040513 ext. 565
Young & Rubicam: press.habanos@yr.com  
  Cristina Andreu Phone: +34 676 78 04 70 
  Carla Lladó Phone: +34 669 54 69 09
Totally by hand. A description created in Havana to differentiate between Cuban methods of making cigars by hand from the semi-mechanised metods used elsewhere that can legally be described as "Hecho a Mano" or "Hand Made".
Long filler. Filler that is made from full-length tobacco leaves.
The finest tobacco-growing land in the world, Vuelta Abajo is the main source of tobacco for Habanos, and the only zone that grows all types of leaf: wrappers, fillers and binders. A Protected Denomination of Origin.
The name of the region that embraces all of the important growing zones in the west of Cuba, and the name of the provincial capital. A Protected Denomination of Origin.
The official Denominación de Origen Protegida (D.O.P.), or Protected Denomination of Origin used only to describe the most outstanding brands of cigars, which are manufactured in Cuba to the most exacting standards established by the Regulatory Council, from tobaccos grown only in particular areas of the island that are also protected as Denominations of Origin. In English the word translates as Havanas, which are widely considered to be the best cigars in the world.
The Havana-based company, jointly owned by the Cuban industry and the British Imperial Tobacco Group, which markets all 27 Habanos brands worldwide.
Totally by hand. A description created in Havana to differentiate between Cuban methods of making cigars by hand from the semi-mechanised metods used elsewhere that can legally be described as "Hecho a Mano" or "Hand Made".