ACADEMIA HABANOS

Academia Habanos

Academia Habanos



academialogo En esta primera etapa la Academia Habanos está dirigida a la formación especializada de personas cuya actividad está directamente vinculada con la comercialización del Habano, dentro de ellos, y en primer lugar, los Distribuidores Exclusivos de Habanos a nivel mundial. La Academia Habanos tiene estructurado su sistema de formación en 3 cursos: Junior, Senior y Master, que se diferencian entre si por el nivel de profundización de los temas y objetivos aprobados.

Nivel Junior

Es el curso básico de la Academia. El objetivo principal de este primer nivel es adquirir por parte de los participantes, los conocimientos mínimos y básicos sobre el producto. Este curso es organizado por el Distribuidor Exclusivo de cada mercado e impartido por el formador de cada compañía. Al finalizar el curso el Distribuidor Exclusivo de cada mercado entrega a los participantes un Diploma. Los temas que imparten en este nivel son sobre:

  • Habanos Denominación de Origen Protegida
  • Anatomía del Habano
  • Principales marcas de Habanos
  • Principales zonas tabacaleras cubanas
  • Cultivo, acopio y beneficio del tabaco
  • Vitolario y envase de los Habanos
  • La elaboración del Habano
 
Nivel Senior

Para recibir este curso es obligatorio haber culminado el nivel Junior, y también es organizado e impartido por el Distribuidor Exclusivo del mercado. Al finalizar este nivel intermedio, el estudiante ha adquirido conocimientos más especializados sobre el producto. Los conocimientos adquiridos por el estudiante son avalados por un Diploma firmado por el Distribuidor Exclusivo y el formador del mercado. Las temáticas que se imparten son:

  • Diferenciación de las marcas de Habanos
  • Marcas y sabores de Habanos
  • Producciones especiales de Habanos,
  • El Marketing de los Habanos: nuevos productos, especialidades, Ediciones Limitadas, Ediciones Regionales, concepto Vintage, y otros
 
Nivel Master

Es el nivel superior de la Academia Habanos y es organizado e impartido por Habanos S.A. Para recibirlo es obligatorio haber cursado los 2 cursos anteriores, es decir, el estudiante debe estar avalado por los formadores y directivos de sus respectivos mercados con el nivel Junior y Senior. Es el curso más completo y especializado de la Academia Habanos ya que los temas que se imparten abarcan todos los procesos que conforman el largo camino del Habano, desde el cultivo hasta su comercialización. Consta de un amplio programa a formar promotores especializados en el Habano, que incluye desde visita a Plantaciones de las principales zonas tabacaleras de Cuba hasta actividades prácticas de torcido, catas de habanos, degustaciones, y maridajes. Además el participante adquiere conocimientos importantes sobre logística, comercialización, distribución, temas jurídicos, comunicación del Habano, la franquicia La Casa del Habano y otros temas de mayor especialización. Al finalizar este nivel Habanos, S.A. entrega un Diploma, firmado por la dirección de Marketing Operativo, el formador de Habanos s.a. y lleva cuño oficial de la empresa que acredita oficialmente al participante como promotor profesional de la cultura del Habano.




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