17th Habanos Festival

17th Festival Program

Sunday 22 February
10:00-16:00 hrs. Registration. Palacio de Convenciones. (Convention Center)
Lunes 23 February
09:00-16:00 hrs. Registration. Palacio de Convenciones. (Convention Center)**
10:00-11:00 hrs. Press Conference. Press dossier and other communication materials. Havana International Conference Center * (Hall 3)
11:00-17:00 hrs. Internacional Habanosommelier Preliminary Contest. ** (Hall 5)
Opening of the Trade Fair.
19:30 hrs.

Welcome Evening devoted to Romeo y Julieta, Gran Reserva Cosecha 2009.

Cocktail at the Old Tobacco and Wood Warehouse, Port of Havana.

Tuesday 24 February
07:00-17:00 hrs. Visit to tobacco plantations in Vuelta Abajo, Pinar del Río.
5.00 hrs. Special tastings (invitation required). Convention Center
Wednesday 25  February
09:30-09:45 hrs. Opening of the International Seminar. Havana International Conference Center. (Hall 4)
09.45-10.30 hrs.

Master Lecture: Readers of Tobacco Factories. “150th Anniversary”.

Speaker: Zoe Nocedo Primo, Dr. Director of Tobacco Museum. (Hall 4)

10.30-11.00 hrs. Coffee Break
11.00-12.15 hrs. Master Class on rolling technique “Totalmente a mano” (Totally handmade). The making of a Figurado. (Hall 1)
12.30-14:00 hrs. Lunch at “El Bucán” restaurant.
14.15-15.45 hrs.

Master Lecture: Diversification of Habanos Brands.

Speaker: Cruz Maritza Carrillo, BA. Director of Habanos Brand Diversification. (Hall 4)

16.00-17.00 hrs. Habanos Alliance – Chianti DOCG Wines** (Hall 1)
20: 00 hrs.

La Casa del Habano Evening. 25 Years of its creation.

El Laguito Protocol Hall.

Thursday 26 February
09:00-12:00 hrs.

Visit to Habanos factories.

La Corona and H.Upmann.

12:30-14:30 hrs. Lunch at El Bucán restaurant
14.30-15:30 hrs.

Master Lecture: Habanos and Arts. David Kessell´s Fire Kisses.

Speaker: Antonio Fernández Seoane, BA. (Hall 4)

15:45-16:45 hrs. Master Lecture: The perfect puff.** (Hall 1). Contest to get the longest ash
16:45-17:45 hrs. Habanos Moments.** (Different Halls)
Friday 27 February
 9:30-10:30 hrs. Closure of the Internacional Habanosommelier Contest (Hall 3)
10:30-11:00 hrs. Coffee break
11:00-12:00 hrs.

Master Lecture: ¨Habanos Brands¨. Montecristo in its 80th Anniversary.

Speaker: Roberto Delgado Perez. International Market Supervisor. Habanos S.A. (Hall 4)

11:00-12:00 hrs.

Closing of the Seminar and Trade Fair (Hall 4)

Awarding Ceremony:

– Best stand by categories

– Winner of the International Habanosommelier Contest.

 12:00-13:00 hrs. Farewel Lunch at “El Bucán” restaurant
 19:30 hrs.

Gala Evening dedicated to Montecristo in its 80th Anniversary.

Traditional Humidor Auction.

PABEXPO Exhibition Site (Hall C).

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* For the accredited press and Exclusive Distributors
**Invitation required

Taking into consideration the capacity of the halls where the participative activities will take place (marriages, ritual, class on cigar rolling and other activities), access to these capacities will be limited, thus it will be required to present the corresponding ticket.

Registration of INDIVIDUAL PARTICIPANTS for the activities of the 17th Habanos Festival will be possible through our website (www.habanos.com) starting January 16th, 2015.