Habanos, S.A. celebrates the 180th anniversary of Partagás with the exclusive launch of “Cedros” in commemoration of the Chinese New Year
- Pacific Cigar, exclusive distributor of Habanos, S.A. in the Asia-Pacific region, together with Infifon HK, exclusive distributor for China have presented the new vitola at the emblematic hotel The Murray in Hong Kong.
- The ‘Cedros’ vitola (50 ring gauge x 135 mm length), arrives on the market in an elegant box containing 18 Habanos made “Totally Handmade with Long Filler Fillers”.
Habanos, S.A. commemorated the 180th anniversary of the prestigious Partagás brand with the launch of its new vitola “Cedros” (50 ring gauge x 135 mm de length) at an event held at the Murray Hotel in Hong Kong. The evening brought together more than 180 guests, who enjoyed a dinner specially designed for the occasion in a festive atmosphere full of tradition.
This exclusive edition celebrates the Year of the Snake (Wood). According to the Chinese lunar calendar, the snake represents qualities such as wisdom and wood represents strength and capacity for growth. Undoubtedly, a perfect opportunity to pay tribute to the fundamental role that such a noble material as wood has played in preserving the aromas and organoleptic qualities of Habanos throughout history.
Partagás “Cedros” is a limited specialty that stands out for its neat presentation in an elegant box containing 18 Habanos. Each of these Habanos has been made “Totally Handmade with Long Filler” using selected wrapper, filler and binder leaves coming from the Vuelta Abajo* plantations, in Pinar del Río*, Cuba*. This region is recognized worldwide as the cradle of what is considered the world’s best tobacco, thanks to its exceptional soils, unique climate and centuries-old tobacco growing tradition. These conditions allow for the production of leaves of unparalleled quality, which are essential in the production of the most prestigious Habanos. Thanks to this superior selection, Partagás “Cedros” offers a smoking experience rich in flavor and perfectly balanced strength, making it a must-have for lovers of good smoking.
The Cedros vitola (50 ring gauge x 135 mm length) represents the perfect combination of exclusivity, tradition and excellence, characteristics that have consolidated Partagás as an emblem within the Habanos offer. Beyond celebrating the Chinese New Year, this launch stands as a tribute to the brand’s rich history, which for 180 years has been a benchmark of quality and prestige in the cigar industry. This special edition will be available through exclusive Habanos, S.A. distributors.
With this launch, Partagás reaffirms its commitment to tradition, innovation and excellence, offering aficionados a unique Habano that embodies the essence of a brand known for its character.
Partagás “Cedros”:
Brand: Partagás
Market name: Cedros
Factory name: Dignos
Dimensions: 50 Ring gauge x 135 mm de length
Presentation: Special case of 18 units with NFC technology in the box and foot ring
Wrapper: light brown, smooth, silky, oily and shiny
Tasting notes:
Draw: excellent
Ash: compact
Strength: strong
Smoking time: around 45-50 minutes
The Partagás Cedros presents unique dimensions within the brand’s portfolio, which offer an enriching smoking experience when combined with the strong strength characteristic of this prestigious Habanos brand.
In its first third, it displays a clean taste of Cuban dark tobacco that evolves into subtle notes of cocoa and oak as the smoke progresses. With a length of 135 mm, this vitola gives us a dense smoke that achieves a well accentuated permanence in the aftertaste.
Pairing suggestion: Partagás Cedros is an invitation to pair it with robust, long-aged spirits. Preferably, those aged naturally in white oak barrels whose refinement develops a profile with subtle notes of nuts, chocolate or vanilla. When combined with the Habano, this symphony of flavors generates an exceptional sensory experience.
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Corporación Habanos, S.A
Habanos, S.A. is a world leader in the commercialization of premium cigars both in Cuba and in the rest of the world. For this purpose, it has an exclusive distribution network present in the five continents and in more than 130 territories.
Habanos, S.A. commercializes 27 premium brands “totally handmade,” including Cohiba, Montecristo, Romeo y Julieta, Partagás, Hoyo de Monterrey, H. Upmann, and Trinidad, among others sheltered by the Habanos Protected Appellations of Origin (P.A.O.).
Habanos have been “Totally Handmade” for more than 500 years, and since then, they have become a reference for the whole world.
* (P.A.O.) Protected Appellations of Origin
The Pacific Cigar Co. Ldt.
The Pacific Cigar Co. Ltd. is the exclusive distributor of Habanos, S.A. for the Asia-Pacific region since 1992. Founded by Sir David Tang, the company imports, exports, wholesales and operates retail stores in 37 countries, including Hong Kong, Japan, Singapore, the Philippines, Malaysia, Australia and New Zealand. In addition to its core business, PCC offers a proprietary line of Habanos accessories under the SIGLO brand, including humidors, cutters and leather cases.
Infifon Hong Kong Limited
Infifon Hong Kong Limited is the exclusive distributor of Habanos, S.A. for mainland China, managing the import, distribution and marketing of the famous Cuban cigars in this market. With a deep knowledge of the sector and a commitment to excellence, the company has established itself as a benchmark in the premium cigar industry in the region
Infifon works closely with retailers, cigar clubs and Habano enthusiasts, promoting the culture and enjoyment of these products through exclusive events, launches of new vitolas and training activities. Its distribution network ensures that cigars reach consumers with the utmost freshness and authenticity, strengthening Habanos’ presence in a key market such as China.
For more information, please contact:
Habanos, S.A. Habanos Comunicación habanoscomunicacion@habanos.cu
Tel. 5372040513 ext. 565
