Habanos, S.A. expands its presence in Germany with the opening of a new Casa del Habano in Hamburg
- The new establishment, managed by the Duske family, stands out for its elegant atmosphere, its exclusive selection of cigars and spirits, and personalized services such as private humidors and lockers for customers.
- The ceremony was attended by Cuban diplomatic authorities, industry representatives, and prominent figures from the wine sector, underscoring the importance of the German market for the premium tobacco industry.
La Casa del Habano’s international network, a franchise managed by Habanos, S.A., continues to consolidate its presence in Europe with the opening of a new space in Hamburg. Named after the Duske & Duske experience, this new location becomes the brand’s 20th franchise in Germany, a market that remains the second most important in the world for the network, after Cuba.
At the helm of this new project are Christian and Sebastian Duske, father and son, heirs to a family tradition linked to the world of Habanos. Since its inception, the Duske family has stood out for its commitment to excellence and service, values that find their highest expression in a space designed for meeting, discovering, and enjoying premium tobacco. The store is distinguished by an elegant and functional atmosphere, where those who appreciate the authenticity of great Cuban cigars and attention to detail in line with the international standards of Habanos, S.A. come together.
A walk through La Casa del Habano in Hamburg reveals a carefully selected range of Habanos and a selection of spirits, including rum, port, and Madeira. The 140-square-meter main room invites conversation and enjoyment in an environment designed for sharing experiences and delving deeper into the ritual of the Habano. The 28-meter walk-in humidor guarantees optimal storage conditions and has personalized lockers for customers seeking that touch of exclusivity and belonging.
The inauguration of the new space was attended by Her Excellency Juana Martínez González, Cuban Ambassador to Germany, and Ms. Anamary Suárez Quiñones, Counselor for Economic and Commercial Relations at the Cuban Embassy. Both representatives highlighted the opening as a reflection of the vitality of the sector and the strategic role that Germany plays for Habanos, S.A. in Europe. During the evening, Marco Niepoort, from the renowned Port wine producer, offered attendees the opportunity to taste historic vintages, adding a special touch to the celebration. Representatives from 5th Avenue Products Trading GmbH, the exclusive distributor of Habanos, S.A. in Germany, Austria, and Poland, also attended, consolidating institutional and commercial support for this new location.
The opening of La Casa del Habano in Hamburg represents a new step forward in Habanos, S.A.’s international strategy and consolidates Germany as one of the key markets for the brand in Europe. This new space not only responds to the interest of a growing community of aficionados and connoisseurs, but also reinforces Habanos, S.A.’s commitment to creating environments where tradition, hospitality, Cuban origins, and craftsmanship come together to offer a unique experience. With each opening, the brand continues its work of spreading the legacy and culture of the Habano, ensuring that each Casa del Habano is a meeting point for those who recognize this product as a manifestation of excellence and artistry.
