- Habanos, S.A. maintains its world leadership in premium cigars in the markets it commercializes, reaching a total revenue figure of $507 million in 2020.
Corporación Habanos, S.A., which commercializes the 27 exclusive Habanos brands worldwide, all of them made Totally Handmade, announced during the inauguration of the 1st Habanos World Days the economic data for the 2020 fiscal year, in which it has obtained a turnover of $507 million, consolidating its world leadership in the markets it sells, despite the existing circumstances.
The announced figure represents a drop of 4% compared to the previous year, these results are mainly due to the fall produced in the countries most dependent on tourism, and in the Duty Free and Travel Retail channels, which is undoubtedly expected to begin to recover in 2021.
Leopoldo Cintra González, Commercial Vice-President, and José María López Inchaurbe, Vice-President of Development of Habanos, S.A., believe that “2020 has been a year of challenges, not only for our business, but for all mankind, a year in which the capacity for adaptation, resistance and proactivity has made the difference. And at Habanos, S.A. we have done just that, we have adapted to the circumstances and global context, and above all we have been, together with our exclusive Distributors, proactive in activating all the necessary mechanisms to achieve our goals.”
The first 5 Habanos, S.A. markets in terms of sales volume have been China, Spain, France, Germany and Switzerland. For the first time in history, China has become the No. 1 market in the world for Habanos.
By regions, Europe remains Habanos’ main market, with (60%) of sales volume, followed by the Asia Pacific (16.2%), Americas (13.6%), and Africa and the Middle East (10.4%).
During the press conference, some of the most important novelties for 2021, designated “The Year of Cohiba”, were also announced. To celebrate the 55th anniversary of the brand, Habanos, S.A., will launch three new vitolas: Cohiba 55 Aniversario Edición Limitada- Limited Edition, Cohiba Ambars and Cohiba Ideales. Other brands that will gain special relevance are Montecristo with the launch of Wide Edmundo and Partagás Gran Reserva Cosecha 2015. It also announced that it will have specialties for its La Casa del Habano Franchise Network and for important channels such as Duty Free and Travel Retail.
Corporación Habanos, S.A.
Corporación Habanos, S.A. is a world leader in the marketing of Premium cigars both in Cuba and in the rest of the world. To this end, it has an exclusive distribution network present on five continents and in more than 150 countries. For further information, please visit www.habanos.com
Habanos, S.A. commercializes 27 Premium brands made Totally Handmade and protected by the Protected Denomination of Origin (P.D.O.), including Cohiba, Montecristo, Romeo y Julieta, Partagás, Hoyo de Monterrey and H. Upmann, among others. The Habanos have been made Totally Handmade for more than 500 years and have been a benchmark for the whole world ever since.