NEWS

III Habanos Day en Rusia

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Top Cigars Corporation, the official distributor for Habanos in Russia, has the pleasure of announcing that the III Habanos Day in Russia took place in Moscow on October 20th, 2011 in the Hotel Baltschug Kempinski.

The III Habanos Day started with lectures for professionals working with Habanos in Russia. The participants were able to increase their knowledge with the information give in the most important conference for professionals in the tobacco industry in Russia, where they also enjoyed cigars from the brand Bolívar.

Javier Terrés, Development Vice-President for Habanos, S.A., spoke of “Habanos and the luxury world”. Oleg Chechilov, Habanos Man of the Year in 2009 in the communications category and Editor in Chief of Smoke Russia, explained to participants his knowledge of the history of the brand Bolivar. Finally, José Andrés Colmena, expert trainer from Altadis, Habanos distributor in Spain, gave a master class “How to taste and enjoy a Habanos cigar”, during which participants enjoyed the first regional edition from Habanos exclusive for Russia, Bolivar Emperador, with Calvados Pere Magloire XO y Armagnac XO Janneau, presented by Whitehall.

For the press representatives there was an official press conference with Javier Terrés, Development Vice-President for Habanos S.A., and Tamara Teixo-Baliñas, General Director of Top Cigars Corporation. The attending reporters received information regarding the present business of Habanos in Russia and in the rest of the world.

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As well, during the III Habanos Day the Russian final of the Habanosommelier contest took place, where the three finalists, Andrey Guzenko, Dmitry Drutsa, and Julia Solovyanova, competed to win this contest. The winner was Julia Solovyanova, who will represent Russia in the Habanosommelier International Contest, which will take place in February in Cuba during the 14th Habanos Festival. The awards ceremony was conducted during the III Habanos Day Gala dinner, where the winner received a box of Bolivar Emperador from Top Cigars Corporation and a certificate for a hand-made suit from Uomo Collezioni.

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The final event of the III Habanos Day in Russia, leading event for all of the aficionados of the Habanos world in Russia, was the Gala dinner that took place in the hotel Baltschug Kempinski. The guests enjoyed a great night, made more enjoyable by live jazz and Cuban music. All the guests in this night of Habanos had the opportunity to enjoy the flavor of cigars from the brand Bolívar. They were able to enjoy the delicious aroma of Bolivar Coronas Junior and Bolivar Petit Coronas, in combination with drinks presented by Whitehall, as well as Calvados XO Pere Magloire.

The main event in the III Habanos Day Gala dinner was the launching of the first regional edition from Habanos exclusive for Russia, Bolivar Emperador. A 3D video was used to introduce the cigar to the aficionados, making this one the most waited-for moments for all Habanos-lovers in Russia. Immediately after the 3D video, each aficionado had the opportunity to taste the new Bolivar Emperador.

The guests also took part in the prize raffle at the end of the evening, were they received prizes from Top Cigars Corporation and its partners in the III Habanos Day. The prizes included bottles of Armagnac XO Janneau, bottles of Calvados XO Pere Magloire, certificates for hand-made clothes from Uomo Collezioni, a box of Colección Bolívar from Habanos, and the first box of Bolivar Emperador. The most important prize was the certificate for an all-expenses-paid trip for two persons for the XIVth Habanos Festival that will take place in Havana, Cuba in February 2012.

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Additional information can be found in the magazines of the press partners of the III Habanos Day: Smoke Russia, Assaggiatore, Millionaire.ru, Aqua Vitae, among others.

For additional information concerning the III Habanos Day in Russia, please contact Top Cigars Corporation.



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