NEWS

Regional Edition Launch EL REY DEL MUNDO – “SERIE B Nº2 BRASIL”

Emporium Cigars, Exclusive Distributor of for Brazil, presented the second regional edition for its market on September 13th, 2021.

The long-awaited regional edition for Habano aficionados in Brazil, the second for this market, was under the El Rey del Mundo brand with the Serie B No.2 . The first event took place at the Esch Café in Sao Paulo, where Habano enthusiasts received a kit with the product to taste first-hand the star of the evening, the , paired with a variety of beverages. This presentation will be extended to all Brazilian cities, mainly São Paulo, Rio de Janeiro, Brasília, Belo Horizonte, Curitiba, Porto Alegre, where aficionados of what is considered the world’s best tobacco will be able to savor and enjoy a Habano exclusively for this market.

In times of pandemic, this event format was a perfect way to gather all the Habano lovers in person with aficionados on social networks.

The Havana-based company, jointly owned by the Cuban industry and the British Imperial Tobacco Group, which markets all 27 Habanos brands worldwide.
A word with many meanings. In Cuba it refers to the size and shape of a cigar (vitola de galera factory name, vitola de salida market name) and also to a particular size of cigar in an individual packing. In Spain it means a cigar band or ring (vitolfilia cigar band collecting). To some it has an almost spiritual meaning encapsulating every aspect of their cigar of choice.
La Casa del Habano is the name of a network of retail cigar stores franchised by Habanos s.a. There are over 140 La Casa del Habano stores throughout the world on five continents. A full list can be found on the franchise's global website at www.lacasadelhabano.com
The official Denominación de Origen Protegida (D.O.P.), or Protected Denomination of Origin used only to describe the most outstanding brands of cigars, which are manufactured in Cuba to the most exacting standards established by the Regulatory Council, from tobaccos grown only in particular areas of the island that are also protected as Denominations of Origin. In English the word translates as Havanas, which are widely considered to be the best cigars in the world.