The event took place in Limassol – Cyprus, with more than 170 guests at the elegant atmosphere of Columbia Steak House, in the presence of His Excellency the Ambassador of Cuba in Cyprus, the Co-President of Habanos, S.A., Mr. Luis Sánchez Harguindey Pardo de Vera, the Members of the Board of Phoenicia Cyprus, other high-government officials and a crowd of Cypriot aficionados.
The venue was dressed in the spirit and colors of the brand and guests enjoyed a welcoming cocktail at 7Seas, accompanied by Cuban live-band music. A five-course gourmet dinner then followed, with the aroma of Saint Luis Rey Herfing and sounds of a live Jazz-band, in the songs and soul of the late Frank Sinatra who adored Saint Luis Rey cigars.
For the launching, videos were made as well as a hologram display was used to launch a cigar, surprising the attendees.
Two cigar boxes were auctioned during the event, a 1999 Saint Luis Rey Lonsdales and the first Saint Luis Rey Herfing (Box No. 001), of which proceedings were donated to the Makario Children’s Hospital.
Guests also received a complimentary arranged gift bag on their way home at the end of the night, along with two 20-year-old vintage Saint Luis Rey cigars.
The event slogan, “Keep Herfing”, was ingrained in the minds of guests who gathered together to enjoy an exceptional cigar.