NEWS

Habanos s.a. at the 25th Edition of the TFWA in Cannes, September 2011

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For the 25th Edition of the Tax Free World Association Exhibition to be held in September, the organization announced that nearly 500 companies representing thousands of brands will be present at the show.

The event to be held at the “Palais des Festivals et des Congres, Cannes”, will open on Monday September 19th and is considered a landmark in the calendar of the Duty free and Travel Retail industry. The event attracts thousands of visitors during the week, including buyers from airport operators, airlines, ferries and cruise operators, as well as other duty free clients all over the world.

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Habanos, S.A. will participate again this year in this prestigious event with the novelties for 2011, that will also be available at Duty Free and Travel Retail shops all around the world in the next months.

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Habanos will present at the Fair a selection of its flagship products for 2011, among them the new Partagás Serie E No. 2 , Serie D No. 5 , that complements the range of the Serie D, H. Upmann Half Corona , H.Upmann Royal Robusto for La Casa del Habano network, as well as 2011 Edición Limitada vitolas as follows: Cohiba 1966, Short Hoyo Pirámides from Hoyo de Monterrey and Allones Extra from Ramón Allones. The new Montecristo No. 2 Gran Reserva 2005 will also be present at Habanos stand.

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Honouring the presentation of Habanos, S.A. new products which will be available in 2011 in Duty free shops worldwide, a Gala Dinner will be held at the prestigious Baoli Restaurant during the week.

Sales at the Duty Free and Travel Retail channel are very important for Habanos s.a. The two-digit growth at the end of year 2010 is expected to continue. Total sales at the Duty Free and Travel Retail represented 28% of the Habanos total business and for 2011 this percentage is expected to increase.

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Visitors to the Tax Free World Exhibition 2011 can find Habanos s.a. at Stand No. 23, located in the Bay Village Pavilion.



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