NEWS

5th Edition of Primera Emoción: Montecristo 80 Aniversario launched in Italy

With the precious island of Ischia as an incomparable background, arrived to its closure surrounded by the applause of the guests, the 5th Edition of the great appointment for ’s lovers “Primera Emoción”.

Habano amateurs coming from each corner of Italy and different parts of Europe did not want to miss the appointment, organized by the Habanos Specialist from Ischia, Valentino Federico in partnership with Diadema s.p.a, Official Distributor of for Italy. The event took place between 9th and 11th of September, 2016 including a very innovative program which has resulted to be a great experience for all the guests who have had the occasion of enjoying it.

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“Primera Emoción” program started Friday 9th of September, 2016 in the terrace of restaurant Zi Nannina, location that offers a spectacular panoramic view of the awesome Ischitan Castello Aragonese. In such a location, a very interesting vintage tasting took place. Guests enjoyed the Habano Hoyo de Monterrey Churchills from year 2001 in pairing with three Vin Santo del Chianti from different ages, being the youngest from 2001, same year of production of the exquisite Habano tasted. The experience was masterly driven by Luca Alves, representing Chianti Wines Consortium and by the grand expert and collector of Habanos Antonio Peraino.

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Saturday 10th of September, 2016, took place a seminary named “The old Tea Ceremony”. Participants could appreciate the complex preparation methods of different samples of selected Japanese and Chinese teas. The experience was very instructive for everyone.

The Gala Dinner took place that same night in the fabulous sea burg of Sant Angelo de Ischia. It was served under the command of the Chef Cristian Torsiello (Michelin Star). During the aperitif, guests could enjoy a very appropriate Montecristo Medias Coronas.

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In a special night for Montecristo, guests had to wait almost until the end to be part of the great moment that would give the perfect closing to the 5th Edition of “Primera Emoción”: the official launch for the Italian market of the very expected Montecristo 80 Aniversario.

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Gonzalo Villalba Sánchez, Vice-President of Diadema s.p.a illustrated the guests with some interesting notes about the rich history of the worldwide recognized brand Montecristo. Explained, getting into details the new product which was in the focus of admiration. Guests could enjoy the Habano Montecristo 80 Aniversario, which received great opinions from everyone. Many of the most expert guests agreed: Montecristo 80 Aniversario will become object of desire for Habanos lovers and collectors around the world.

The event has just finished, and the Ischitan Habanos Specialist Valentino Federico is already working, in partnership with Diadema SPA in the 6th Edition of “Primera Emoción”, which will take place in September 2017, repeating for sure a great success.

See you next year Ischia!

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The official Denominación de Origen Protegida (D.O.P.), or Protected Denomination of Origin used only to describe the most outstanding brands of cigars, which are manufactured in Cuba to the most exacting standards established by the Regulatory Council, from tobaccos grown only in particular areas of the island that are also protected as Denominations of Origin. In English the word translates as Havanas, which are widely considered to be the best cigars in the world.
The Havana-based company, jointly owned by the Cuban industry and the British Imperial Tobacco Group, which markets all 27 Habanos brands worldwide.