Habanos, S.A., redesigns the José L. Piedra ring in a new phase of brand modernization
- During the transition period, both the new design and its predecessor will coexist on the market for a period of time.
José L. Piedra is a peculiar Habanos brand, founded by José Lamadrid Piedra in 1880. Unlike other Habanos, this one is made with leaves from the Remedios region, which has historically been a tobacco-growing area since the 16th century.
As part of the modernization process of the José L. Piedra brand, Habanos, S.A. has renewed the design of its ring band – in line with the brand’s new attributes – by making it more modern and improving its printing technique.
In a first phase of evolution and modernization, the packaging of the José L. Piedra brand was already redesigned, and now the ring in all its references. During a transition period, both rings will be coexisting for some time in the market, being both products equally official.
