Corporación Habanos, S.A. is pleased to announce that Mr. Jorge Pérez Martel has been appointed as new Commercial Vicepresident, under the Agreement No.2 at the General Shareholders’meeting.
Jorge Pérez Martel, since he started to work at Habanos, S.A., has occupied different responsabilities. He participated so as in the creation of the first La Casa del Habano, in Cancún as the implementation of Importadora & Exportadora de Puros y Tabacos de CV (IEPT) and Caribbean Cigars Corp (Curazao) companies, where he was appointed Commercial Director.
The Jorge Pérez’ strategic vision and innovative thinking, were key in the creation and development of the Franchises La Casa del Habano Management, in which later on he was its Director.
Jorge Pérez, has around 40 years of experience in the business of Habano. During his long professional career, he also occupied the position of International Market Supervisor until he was appointed as President of Coprova, Exclusive Distributor for France and Monaco with successful results for the market.
After his mission in Coprova, Jorge Pérez was in the position of Economic Management Specialist, until he was appointed as Director of La Casa del Habano Franchise, a role he held at the moment of his appointment.
Jorge Pérez Martel is replacing Mr. Leopoldo Cintra González who healed the commercial vicepresidency for more than 5 years with good results.