Habanos Brands

El Rey del Mundo Brand

In 1882, and under the aegis of Antonio Allones, who had started producing Habanos over 30 years in Havana, it was decided to launch a brand of premium quality and price, with a name that quickly became known for its great dose of pretense: “The King of the World”.

This success lives on to this day in a selected range of Habanos renowned for its light to medium flavour and consistency by the most demanding smokers.
It is a brand that it has been used a lot in regional editions.

All of the Habanos are made “Totalmente a Mano con Tripa Larga”- Totally Handmade with Long Filler” with filler and wrapper leaves coming from the Vuelta Abajo zone, in  Pinar del Río region, Cuba.


  • Light to Medium


Habanos are made
completely by hand

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