Habanos, S.A. participated in the 38th edition of the Havana International Fair (FIHAV) that took place from November 14th- to 18th at the EXPOCUBA Fairgrounds. FIHAV, which is organized by the Chamber of Commerce of Cuba, was held once again after the cancellation of the 2020 and 2021 editions. This is a special occasion to bring the culture of Habanos, a unique product with a Protected Appellations of Origin and one of Cuba’s greatest ambassadors in the world, to more than 10,000 participants, who were able to visit the impressive Habanos stand along with 400 other exhibitors from 62 countries.
Habanos, S.A. was present with its own 64-square-meter stand in the Central Pavilion. During the 4-day fair, visitors were able to appreciate a selection of products from iconic Habanos’ brands such as Cohiba, Romeo y Julieta, Montecristo and Partagás. Among this selection, particularly stood out: Cohiba Línea Behike, Romeo y Julieta Línea de Oro, Montecristo Línea 1935 and Partagás Línea Maduro.
Some of the novelties on display were the items designed exclusively for the network of specialized stores, La Casa del Habano, such as Juan López Selección Especial (52 ring gauge x 170mm length), San Cristóbal de La Habana Torreon Jar (54 ring gauge x 150mm length) and Cohiba Novedosos (50 ring gauge x 156 mm length ).