2017 Feb , 6

The habanos festival is almost here

  • The Habanos Festival expects to host more than 1.500 attendees from over 50 countries
  • Recent releases of the year from brands such as Hoyo de Monterrey, Cuaba or H. Upmann, among others, will also be announced
  • The Cohiba brand, celebrating its 50 Anniversary in 2016, will be the strongest player of this event

Havana is preparing to host the XIX Habanos Festival, to be held from 27th February to 3rd March, which will unveil the biggest new developments for 2017. New launches will be presented this year both regarding products for the regular portfolio as well as specialties, which attendees will be able to find out all about and taste, exclusively, throughout the event. The H. Upmann brand will be starring with the presentation of its first Gran Reserva Cosecha 2011, as will Montecristo, which is incorporating a full new product line into its portfolio, to become the brand’s most premium and exclusive line. The Quai D’Orsay brand will also have a major role at the XIX Festival, beginning a promising new stage by launching a new design and presenting two new vitolas.

Attendees at the XIX Habanos Festival will enjoy a comprehensive five-day program to find out about the origin, production and various aspects concerning the culture of Habanos. This will be a week entirely devoted to the knowledge and enjoyment of the Habanos, and a meeting point between the Habanos and the most exclusive products in the world. 

The Festival includes tours of plantations in Vuelta Abajo*, Pinar del Río*, considered to be the best land in the world for growing tobacco, as well as a tour of the La Corona and H. Upmann factories, responsible for producing the biggest launches this year. Other highlights include three evenings of the best live music from renowned international artists, the finest gastronomy in Cuba and the opportunity to try an array of food and drink from different corners of the earth.

The Trade Fair and, particularly, the Welcome Evening, will mark the start of the Habanos Festival on 27th February. The Trade Fair is the meeting and interchange point for professionals in the tobacco industry worldwide, exhibitors from luxury goods manufacturers as well as craftspeople, artists and manufacturers of smoking accessories and gourmet products.

The Welcome Evening will be held at the beautiful Club Habana on the city’s west coast, where guests will be able to enjoy the launch of the Gran Reserva Cosecha 2011 from the H. Upmann brand.

The program will also feature master classes and keynote speeches, led by recognised experts in the world of Habanos at the International Seminar, to be opened on Wednesday, 1st March.

Another of the most representative activities of the Habanos Festival is the traditional International Habanosommelier Contest, with the 16th edition being held this year. As is customary, outstanding Habanosommeliers from all around the world will take part to have the opportunity to demonstrate their knowledge and skills and to receive this prestigious award.

On Wednesday evening, 1st March, the El Laguito Reception Hall will host the Quai D’Orsay Evening, dedicated to the Habanos brand with a French name, which is beginning a promising new stage from this Festival on.

Held on 3rd March, the Gala Evening will be the grand finale to the XIX Habanos Festival and will be dedicated to Montecristo, specifically, to the presentation of the brand’s most premium series. This is going to be an evening full of surprises, with an outstanding musical line-up. The event will conclude with the 2016 Habanos Awards and the traditional Humidors Auction, with all proceeds going to the Cuban Public Health System, as is customary.

*(P.A.O) Protected Apellations of Origin; (D.O.P.) Denominación de Origen Protegida

Corporación Habanos, S.A.

Corporación Habanos, S.A. is a world leader in the commercialisation of “Premium” cigars both in Cuba and across the world. It has a network of exclusive distributors in five continents and more than 150 countries. To find out more, visit

Habanos, S.A. commercialises 27 Premium brands, all (Totally hand made) and covered by the Protected Appellations of Origin (P.A.O.), which include Cohiba, Montecristo, Romeo y Julieta, Partagás, Hoyo de Monterrey and H. Upmann, and many more. Habanos are unique,  (Totally hand made) for more than 200 years, and have become a world reference.

Festival program

For more information:

For more press information:

Habanos, S.A.:  Daymi Difurniao (, 5372040513 ext 565)

Young & Rubicam:







The habanos festival is almost here


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