Early October, Seita Cigares invited over a hundred of retailers, journalists, opinion leaders and cigars enthusiasts to celebrate Quai d’Orsay’s brand-new cigars at Studio Harcourt, the leading photo studio in Paris.
Luis Sanchez-Harguindey, Co-president of , presented the new shapes in this gorgeous place, symbol of luxury and of the French Art de Vivre.
He also insisted on the new challenges for the Quai d’Orsay, a brand created especially for Seita in 1974 : “We have exciting challenges in front of us and we are sure that this new global strategy will meet our expectations. So far, almost 30 of our exclusive distributors have ordered the new N°50 & N°54. This means that commercial coverage of the brand will now reach around 100 countries worldwide.”
“The redesign of Quai d’Orsay is the result of an excellent collaboration between the Seita and the Habanos,S.A. Marketing teams,” said Antoine Bathie, Seita Cigares GM, Exclusive Distributor of Quai d’Orsay and José L. Piedra in France. “Now, we are very proud to be the first distributor of to propose first boxes of these new cigars in the coming weeks to our customers”.
Quai d’Orsay new range is now designed with Coronas Claro (cepo 42 x 142 mm), N°50 (cepo 50 x 110 mm– D5 shape) and N°54 (cepo 54 x 135 mm – Edmundo Grueso shape). During the event, guests were offered to taste the new range, with a unique double Harcourt band, nicely paired with fine Champagne and French specialties.
On top of this epicurean time, each aficionado had also the opportunity to be shooted with the “B&W Harcourt style” in the legendary studio, as many famous actors and celebrities have done at Studio Harcourt since 1934.