La Casa del Habano, the Habanos, S.A. international network of franchised specialist stores present in more than 60 countries, celebrates its 30th Anniversary this year.

Juan López Selección Especial, is the vitola selected by Habanos, S.A. in 2020 in commemoration of the 150th years of the brand and the 30th anniversary of creation of La Casa del Habano franchise network.

The Habanos Festival reaches its halfway point and Habanos, S.A. presents Montecristo Herederos on the brand’s 85th anniversary.

The XXII Edition of the Habanos Festival commemorates a very special date this year: the 30th anniversary of the birth of , the highly specialized international chain of stores in the sale, preservation and promotion of and their culture. For this reason the Festival’s second outstanding evening, marking the halfway point of the event, is dedicated to celebrating these three decades of existence. The Laguito Protocol Hall will host this tribute with a gala dinner for its guests. The evening will be dedicated to ensuring the thorough enjoyment of aficionados attending, and will be accompanied by the finest Cuban gastronomy, with performances from renowned international artists.

To celebrate this anniversary, present Juan López Selección Especial (ring gauge 52 x 170 mm length) has been specially released with 25 Habanos of unique dimensions and a pleasant smoke. All made “ con “, – Totally Handmade with Long Filler, after a careful selection of the wrapper, filler and binder leaves from the famed vegas of the most prestigious area of *, in the region of *, Cuba* and produced by expert Cuban torcedores- cigar rollers. Juan López Selección Especial will only be distributed in the La Casa del Habano Franchise network.  

In addition, during this evening event, we will also pay tribute to the Montecristo brand, one of the most recognized brands within the Habanos portfolio, in commemoration of its 85th Anniversary, with the presentation of the new Herederos vitola (ring gauge 47 x 162 mm length), which is presented in a special box of 20 Habanos exclusively for this chain of specialized La Casa del Habano and Habanos Specialists stores.

La Casa del Habano is the international network of specialized stores under franchise, dedicated to the enjoyment and culture of Habanos. The network, present in more than 60 countries, has 155 stores that constitute a platform for launching new products and that play a key role in the development of emerging markets.

 *Protected Appellations of Origin

For further information for the press:

Habanos, S.A.:

Burson Cohn & Wolfe:

La Casa del Habano is the name of a network of retail cigar stores franchised by Habanos s.a. There are over 140 La Casa del Habano stores throughout the world on five continents. A full list can be found on the franchise's global website at
The official Denominación de Origen Protegida (D.O.P.), or Protected Denomination of Origin used only to describe the most outstanding brands of cigars, which are manufactured in Cuba to the most exacting standards established by the Regulatory Council, from tobaccos grown only in particular areas of the island that are also protected as Denominations of Origin. In English the word translates as Havanas, which are widely considered to be the best cigars in the world.
The Havana-based company, jointly owned by the Cuban industry and the British Imperial Tobacco Group, which markets all 27 Habanos brands worldwide.
Totally by hand. A description created in Havana to differentiate between Cuban methods of making cigars by hand from the semi-mechanised metods used elsewhere that can legally be described as "Hecho a Mano" or "Hand Made".
Long filler. Filler that is made from full-length tobacco leaves.
The finest tobacco-growing land in the world, Vuelta Abajo is the main source of tobacco for Habanos, and the only zone that grows all types of leaf: wrappers, fillers and binders. A Protected Denomination of Origin.
The name of the region that embraces all of the important growing zones in the west of Cuba, and the name of the provincial capital. A Protected Denomination of Origin.

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