EMPOR S.A., Exclusive Distributor of Habanos, S.A., for Portugal, celebrated its second exclusive virtual event for stores that are categorized as Habanos Point in Portugal peninsula and for points of sale that hold this category in the Autonomous Region of Madeira. During the event, the Habanos Point stores in Portugal were presented, and the launch of an interactive and dynamic online training platform, which will be very useful for these specialized points of sale. The emerging project was received with great acceptance by the participants as an effective and very useful tool for the professional channel.
EMPOR S.A., took the opportunity to present to those who were there participating, the advantages and benefits for those stores that hold the condition of being Habanos Point, and reinforce the retail concept with the sales points established in this project.
The events took place in a very enriching atmosphere of discussion and exchange dedicated to those who daily meet the task of satisfying Habano lovers. An opportunity to address suggestions and comments on interesting issues for the retailers participating in the project, and a fruitful experience for all the participants present.
Participants in the virtual event had also the opportunity to taste one of the most appreciated vitolas within the Línea Magnum of H. Upmann brand: Magnum 54. A Habano of trending with a thick ring gauge and the brand’s characteristic and refined blend, of light to medium strength, the perfect finishing touch for any gathering.